1 October 2015
WAKE UP AND SMELL THE COFFEE: NEARLY A THIRD OF INTERVIEWEES TURNED OFF BY A POOR WELCOME
Employers could be putting off nearly a third of potential employees by overlooking simple gestures - such as offering them a good quality hot drink or glass of water - at the interview stage. That's just one of the thought-provoking findings of new research from Eden Springs, Europe's largest provider of workplace beverages.
The survey - conducted with staff currently looking for new job opportunities* - found that nearly a third (31%) of potential candidates believed that being offered a quality cup of coffee or tea on arrival helped them to form a good impression of a company. Yet, 18% of job hunters don't get offered a drink at all at the interview stage.
Moreover, the provision of good quality drinks at work far outweighed other workplace package benefits. Only 2% and 6% of candidates said respectively that subsidized gym membership and child care could affect their decision to accept a role. Conversely, nearly half (45%) of respondents said access to a quality hot drink in the workplace was very important.
These findings follow news that recruiters have struggled to fill posts for skilled workers this summer. According to figures from the European Commission, a serious gap in skills, especially digital know-how, exists across the continent.**
"In the current candidate-led job market, interviewees are judging employers on many factors," said Raanan Zilberman, CEO at Eden Springs. "Particularly in niche markets that are plagued by skills shortages, prospective employees can afford to pick and choose their next step."
"We believe that being able to offer candidates a choice of high quality hot and cool drinks could give employers the edge throughout today's competitive recruitment process in which every potential benefit counts. Employers shouldn't underestimate the importance of good hospitality in a difficult marketplace."
*Eden Springs’ research, UK, August 2015
**EC Education & Training Monitor 2014