Eden Springs continues coffee expansion with Garraways acquisition
Eden Springs, the leading workplace drinks provider, continues to roll-out its hot beverage offering across Europe with the acquisition of Garraways, the UK coffee solutions business. This is Eden’s second UK coffee company acquisition in less than 12 months, signaling the clear intention of the business to dominate the burgeoning workplace beverage market.
Following the acquisition of Shakespeare Coffee in August 2011, Eden’s latest purchase will bring the company’s UK hot beverage business to over €12m of sales and will add a further 5,000 organisations and offices to its existing UK client base.
Garraways is based in Bolton, Lancashire and boasts an impressive portfolio of both public and private sector customers including HM Prisons, the Ministry of Defence, Imperial College London, the BBC, the AA, Audi and Land Rover. Garraways enjoys a long standing historic heritage, and is highly regarded for its quality service levels, providing its own blend of coffee beans via its in-house facilities. Its key sectors include the small office/home office market; the public sector, owner-managed businesses, large corporates as well as hotels, restaurants and cafes.
Raanan Zilberman, CEO of Eden Springs, comments: "Garraways is an exciting acquisition for us as it has a unique mix of corporate and HORECA clients, which provides us with a excellent opportunity to expand our product offering to the consumer. It demonstrates our serious intention and plan to dominate the workplace drinks market by extending our offer to include both water and a range of hot beverages, primarily coffee, across our 15 European markets.
"The acquisition is part of our long-term strategy that will see our continued development in the strong and profitable water business, whilst expanding into the large and growing coffee segment. This, we are already bringing into reality via a mixture of acquisition and 'greenfield' activity, through which we are also starting to offer our own unique coffee solutions."
For more information, images and if you would like to speak to a member of the Eden Springs team, please contact Catherine Scotcher or St John White at Prova PR on +44 (0) 1926 776900 or email email@example.com or firstname.lastname@example.org.