Eden Springs announces high hopes for eastern European drinks market
For many companies, the start of a year brings time for reflection on achievements over the past twelve months, as well as a time to set goals for the next. For Eden Springs, the leading workplace drinks provider, 2013 is set to mark the expansion of the company's operations in the eastern European drinks market.
After achieving strong organic growth in 2012, including the acquisition of five leading drinks providers across the continent, Eden has announced plans to expand its business to some of Europe's fastest growing economies such as Bulgaria and Latvia. As part of its long term strategy to dominate the workplace drinks market through its water and coffee offering, Eden plans to grow business in these regions through further mergers and acquisitions.
Raanan Zilberman, CEO at Eden Springs, comments: “While most of the EU has faced difficult economic times in 2013, we believe certain eastern European markets hold great potential for Eden. Our reputation has been built on our strong offering of workplace hydration services across 15 European markets, so we're confident that our move into this region will be successful and one that will further strengthen our position as market leader.
"When it comes to M&As, we take a forensic approach to strategy and time to understand the issues surrounding cultural change across our markets. This has led to many successful and beneficial acquisitions for our own company, and all of those involved, and will continue to contribute to our smooth transition into new markets."
In 2012, Eden Springs branched out into the office coffee marketplace, which saw the launch of its own, premium coffee range, Edenissimo, as well the company partnering with renowned coffee companies such as Kenco and Lavazza. A number of coffee company acquisitions in the UK, France and the Netherlands followed.
Zilberman adds: "2012 proved to be an exciting and rewarding year for our company, and we look forward to building on this as we venture into new marketplaces throughout 2013."
To find out more about Eden Springs, visit www.edensprings.com
Notes to Editors
About Eden Springs Group
Eden Springs is Europe's leading provider of drinking water solutions for the workplace, offering a broad range of bottle-fed water coolers, plumbed-in water coolers, PET bottles and Office Coffee Services. The company established its European presence in 1997 and, in less than eight years, became the leading brand for water coolers, with the widest geographical coverage in Europe’s water cooler industry. With a network of branches and water sources across 15 countries, Eden Springs bottles and distributes more than 430 million liters of water annually and services more than half a million offices. Headquartered in Switzerland, Eden Springs has 2,300 employees.
|Facts and Figures about Eden Springs Group
|Turnover: 260 million euros
||More than 900 service vehicles
|23 million 5G bottles sold annually
||Present in more than half a million offices
|Presence in 15 countries
|27 sources of mineral water